A low quality product promotion video is no longer acceptable with the rise in standards for video production, television, film, and corporate video. Customers don’t want to see grainy, amateur video; they expect professional grade work, regardless of your budget. Your video should look like you spent a million bucks, without actually spending it. It should look and feel bigger, bring life to your business, and make it real for customers. While higher end technology isn’t necessarily needed, it is important that the video be clean, sharp and organized so that customers have a positive reaction to your business.